Juventus Targets Sorloth as Vlahovic Replacement

Juventus have moved decisively for Alexander Sorloth, reaching a full agreement with the Norway international and now turning their attention to Atletico Madrid to close the deal before the World Cup kicks off.

Reports from Italy, including La Gazzetta dello Sport and Tuttosport, state that the Bianconeri have settled personal terms with the striker. Sorloth is ready to sign a contract worth €4m per season, running until 2029 with an option for a further year to 2030.

The clock is already ticking. Norway are set for their World Cup debut against Iraq on June 17 (CET), and Juventus want the transfer wrapped up before the tournament begins, avoiding a month of speculation around their future No. 9.

This is not a luxury signing. It is a necessity.

Dusan Vlahovic has decided to walk away at the end of his deal in June, leaving as a free agent and forcing Juventus to rebuild the heart of their attack. Sorloth, an experienced centre-forward with a proven scoring record, has quickly become their primary target.

Atletico Madrid, for their part, are listening. The Spanish club are open to offers for Sorloth and have set an asking price in the region of €30m–35m. Interest from the Premier League has helped keep that valuation high, but Juventus are pushing to keep the fee under €30m.

The gap is clear. Now comes the negotiation.

One possible lever sits in Turin already. Nico Gonzalez spent the 2025–26 season on loan at the Wanda Metropolitano and does not want to return to Juventus this summer. To secure Sorloth, the Italians may have to grant Atletico a discount on the permanent transfer of Nico, effectively using him as a financial sweetener to bring down the overall outlay.

The structure of the deal could prove as important as the headline number. With Sorloth tied down on a long contract and Vlahovic walking for nothing, Juventus need a fee that fits their new wage and transfer strategy under pressure.

Sorloth’s stock has rarely been higher.

In Madrid, he has shown himself as a reliable, physical presence up front, capable of leading the line and scoring in big moments. His performances for Atletico have drawn eyes from England and beyond, reinforcing the sense that Juventus are moving now before a full bidding war erupts.

The Bianconeri, though, appear confident. Even without a handshake yet between the clubs, there is growing belief in Turin that an agreement with the Colchoneros will be found.

The plan is already in place for what comes next. If the two sides strike a deal before the World Cup begins, a Juventus representative will fly to the United States to oversee Sorloth’s medical tests, clearing the final hurdle ahead of his move.

Juventus are racing the calendar, Atletico are weighing their options, and Sorloth stands on the brink of a move that could redefine the Bianconeri attack for the next decade.