O’Neill Focuses on Quality Signings for Celtic's Title Defence
Martin O’Neill is not interested in a trolley dash. As Celtic prepare to defend their Scottish Premiership crown, the manager has nailed his colours to the mast: fewer signings, better players.
Two have arrived so far. Two significant ones. Camilo Duran and Kasper Hogh have come through the door for a combined outlay of around £15m, serious money by Celtic’s standards and a clear indication of where O’Neill wants to take this squad.
But one departure still looms over the summer.
Daizen Maeda, relentless, influential, adored, has gone to Ipswich Town. In O’Neill’s eyes, that loss changes everything.
“I think we're trying to get some quality into the football club,” he told Sky Sports. “We've lost Daizen, he was a big, big player for us and so we have to replace him and I think that we're doing our best to do that.
“We will get some more players in, there's no question about that also but yeah, I want quality rather than quantity.”
Those words set the tone for Celtic’s window. This is not about stockpiling bodies for a long season. It is about finding players who can carry the weight of a title defence and the demands of Europe.
The recruitment radar has already locked on to two names. Real Oviedo and Egypt winger Haissem Hassan has been heavily linked, as has Paderborn midfielder Mika Baur. Both would fit the profile O’Neill keeps returning to: technical, ambitious, capable of stepping straight into a side that expects to win every week.
For now, though, the spotlight rests on Hogh.
Celtic broke their transfer record to prise the Denmark forward from Bodo/Glimt. That fee alone tells supporters what the club think he can become. O’Neill’s language underlines it.
“I think it's great news for us in the football club and I think it's great news for the fans,” he said. “We want to try and improve our goal scoring obviously and I think he's the man to do it.
“I'm hoping that he will get help throughout the whole time and we're not just relying on him. Hopefully the goals will be shared around a little bit but if he is the main man, I hope he comes up.”
There is the balance O’Neill is trying to strike. Hogh is being backed, not burdened. Celtic need his goals, but they cannot afford to become predictable or one-dimensional. The message to the dressing room is clear: share the responsibility, share the goals, share the pressure.
Yet the subtext is equally obvious. When a club spends a record fee on a striker, it expects a difference-maker. Celtic want Hogh to tilt tight games, to turn pressure into points, to help soften the blow of Maeda’s exit.
The rest of the window will tell how far O’Neill is prepared to go to complete this rebuild. More signings will come, he has promised that much. The challenge now is to ensure every new arrival raises the ceiling, not just fills a gap.
Quality over quantity sounds like a slogan. At Celtic this summer, it is the transfer policy that will define whether a title defence becomes a statement of dominance or an uncomfortable scrap.



