Santos to Partner with Adidas for Kits Starting 2028 Season
Santos FC have confirmed a major new partnership with Adidas, ending their current deal with Umbro that runs through 2027. This marks the club's return to Adidas as their official kit provider beginning in the 2028 season.
New Deal Marks Third Adidas Partnership
The German sportswear brand officially announced the agreement on Thursday evening, stating that this will be the third period Adidas supplies kits for the Vila Belmiro club. The move aims to boost Santos' commercial income and widen its international retail presence.
Expanding Adidas' Presence in Brazilian Football
Adding Santos enhances Adidas' involvement in Brazil's top division, joining other clubs like Flamengo, Cruzeiro, and Internacional in their portfolio. The deal covers matchday kits along with lifestyle and training apparel.
Santos maintains strong global appeal thanks to its history with legends such as Pelé and current stars including Neymar and Philippe Coutinho.
Current Serie A Campaign and Upcoming Fixtures
On the field, Santos currently hold eighth place in the Serie A standings with 38 points after 27 matches. Their upcoming schedule features a challenging away game against São Paulo on October 2, followed by a home clash with Flamengo six days later. The sequence ends with an away match at Atlético Mineiro on October 11.
- Serie A Standings Position: 8th
- Points: 38
- Matches Played: 27
- Upcoming Fixtures:
- Oct 2: São Paulo (Away)
- Oct 8: Flamengo (Home)
- Oct 11: Atlético Mineiro (Away)
