Anthony Joshua Declines $10 Million Offer to Let TKO Promote Tyson Fury Fight, Says Eddie Hearn
Anthony Joshua refused a $10 million offer plus his fight purse to let TKO Group, which owns UFC and WWE, lead the promotion of his highly anticipated bout against Tyson Fury. This was revealed by Matchroom chairman Eddie Hearn on The Ariel Helwani Show. Joshua insisted the fight remain in the UK and that his current contract terms be respected, excluding TKO's involvement.
Conflict Between Matchroom and TKO
The rejected offer has intensified tensions between Hearn and UFC CEO Dana White, who seeks a role in promoting the fight. Hearn shared that someone connected to TKO approached Joshua’s team with a formal proposal backing their involvement.
Hearn suggested TKO's eagerness to pay a premium to join the event highlights Zuffa Boxing's struggles since its launch in January. With no upcoming U.S. shows scheduled and poor performance, TKO is desperate to prove success to shareholders.
"They have to convince shareholders that this venture is a success by being front and center at AJ-Fury," Hearn said. "That's why they offered AJ a lot of money—to appear involved despite having no real part."
Fury-Joshua Confirmed but Complications Follow
The fight was confirmed two weeks ago after years of waiting, but soon after, a Netflix press release mentioned Dana White’s promotional role, stirring controversy. Hearn called this a breach of contract and blamed arrogance and dishonesty for putting the fight at risk.
Saudi Arabia's SELA also got involved, supporting TKO’s push for promotional roles, but Hearn successfully kept White out of the official press conference and from being listed as a promoter.
Possibility of Future Negotiations
Despite the ongoing dispute, Hearn hasn’t ruled out involving White if it benefits Joshua and Matchroom. However, he says talks can't begin while their public feud continues.
"Weeks ago, White was expected to acknowledge the contractual clause and reach out for discussions," Hearn said. "He refused and instead doubled down on his promotional claims, even saying UFC would handle event production—something I deny."
Hearn Welcomes Press Conference Confrontation
Hearn expressed willingness to face White publicly, feeling confident in handling the media battle. He joked about how challenging it would be for White to match his experience in press conferences.
"I’d love to get him on stage during fight week," Hearn said. "But you can’t just ask me a simple question—you’d see a real showdown. It would be like taking candy from a baby."
Hearn made it clear White will only appear if granted permission, emphasizing control over the event’s promotional narrative.
