NBA Star Shai Gilgeous-Alexander Joins Atletico Madrid Ownership Group
NBA champion Shai Gilgeous-Alexander has expanded his interests beyond basketball by joining the ownership group of Atletico Madrid. The Oklahoma City Thunder guard, known for his elite skills and winning mindset, now brings that energy to one of La Liga's top clubs.
A New Chapter for Atletico Madrid's Leadership
The Spanish club officially announced this addition, signaling a fresh connection between top-tier American sports and European football. Gilgeous-Alexander’s involvement aligns with the club's values of ambition, resilience, and excellence—traits that have defined Diego Simeone’s coaching era.
"I’m excited to officially join Atlético de Madrid’s ownership group. This is a club with a long-standing presence at the top of European football, and I’m grateful for the opportunity to be part of its future," Gilgeous-Alexander said in an official statement.
From NBA Glory to European Football
Gilgeous-Alexander’s impact goes far beyond investment. Born in Toronto and raised in Hamilton, Ontario, he climbed through Canadian basketball ranks before making a mark at the University of Kentucky. Since then, he's become the face of the Oklahoma City Thunder, earning back-to-back NBA MVP honors and leading his team to the 2025 NBA championship, where he was named Finals MVP.
He has also joined Michael Jordan as one of the only guards to average over 30 points with 50 percent shooting across four straight seasons, showcasing remarkable consistency. Atletico Madrid even highlighted him on social media as a "ganador de dos premios MVP consecutivos," celebrating his dual MVP achievements.
Shared Ambitions and Global Growth
The partnership reflects Atletico's aim to grow internationally. By bringing in Gilgeous-Alexander, they target a younger global audience that follows both the Champions League and the NBA. Club leaders see his dedication to growth and vision as an asset that will enrich their boardroom discussions and support their push for major trophies at home and in Europe.
Boosting Atletico's Brand Worldwide
This collaboration is expected to unlock new commercial opportunities, blending football and basketball cultures. Fans are already imagining possibilities such as pre-season tours in North America or lifestyle projects merging sports fashion.
Having a prominent figure from American sports in ownership gives Atletico a strong marketing edge as they expand their brand globally, sparking curiosity and excitement among supporters.
- Event: Deportivo Alaves vs Atletico Madrid
- Date: 10 Oct 2026
- Time: 17:15
