Ipswich Town Unveils 2026/27 Premier League Kits
Portman Road under the lights. That is the image Ipswich Town have chosen to bottle for their 2026/27 Premier League home kit – and they have leaned into it.
The club’s new home and away strips were unveiled with typical fanfare, but there is a clear design story running through both. This is not just a colour tweak for a new season; it is a nod to place, memory and a club stepping back onto the biggest stage.
Home shirt: Portman Road in fabric
Town say the home shirt “takes inspiration from the atmospheric evening games under the Portman Road lights”, and you can see what they mean. An embossed graphic runs across the body of the shirt, mirroring the pattern formed by the structure between the floodlights on the Sir Bobby Robson and Sir Alf Ramsey Stands. It is subtle, but it gives the blue a sense of depth rather than a flat block of colour.
Navy trim shapes the neckline and sleeves, framing the familiar blue. White side panels slice down the torso and flow directly into a blue side trim on the white shorts, tying the whole kit together in motion rather than as three separate pieces. The socks stay true to tradition: blue, finished with a white and blue turnover.
It feels like a kit built for those sharp, cold nights when the lights hit the mist and Portman Road seems to glow.
Away kit: a modern echo of ‘Abbot Ale’
The away strip reaches back to one of the club’s most distinctive looks. Supporters of a certain age will instantly recognise the reference: the cream and black ‘Abbot Ale’ away kit from 1996–98.
This time, though, the design team have flipped the script. Instead of the solid black vertical panels of the original, the new shirt carries horizontal red and black stripes across a cream base. The club badge follows suit, rendered in red and black just as it was on that late-nineties strip, giving the shirt an immediate retro punch without feeling like a straight reissue.
Black shorts and black socks, both finished with a cream turnover, complete a look that feels sharper, a little more aggressive, and unmistakably Ipswich.
Sponsors, suppliers and what comes next
Both home and away shirts carry the logo of main sponsor Halo across the chest, with Ed Sheeran’s Play tour logo on the sleeve, continuing the high-profile link between the club and its globally recognised supporter.
Umbro remain in place as technical supplier for a fifth straight year, but this is a farewell tour of sorts. Town are expected to switch kit manufacturers next summer, with Nike strongly tipped to take over. For collectors, that makes this final Umbro set a natural marker in the club’s modern history.
A third kit will follow once the season is up and running, adding another layer to a wardrobe that already mixes nostalgia with a sense of arrival in the Premier League.
Kits that reach beyond the first team
The launch did not just serve the first team or the club shop. Ipswich have used the moment to push money back into the county game, offering every club in Suffolk a grant towards their youth team kit for the new season.
Representatives from around 40 clubs that have already taken up the offer were invited to Portman Road for the unveiling, standing alongside first-team players from both the men’s and women’s sides. It turned a standard kit reveal into a statement about the club’s role in the local football pyramid.
On sale and in demand
The full range is now on sale online and at Planet Blue, with sizing designed to catch almost every supporter: adult shirts from S through to 5XL, women’s fit from size 8 to 20, plus children’s mini-kits.
Planet Blue opens from 3.15pm to 8pm today, then 9am to 5pm on Saturday and 10am to 4pm on Sunday. For those heading to the Halo Festival at Trinity Park on Saturday, the new shirts will also be available on site.
One detail will have to wait. Shirt printing with names from the men’s and women’s squads will not be offered until the club confirm squad numbers for the new campaign.
For now, the canvas is clean. New league, new look, old floodlights. Ipswich Town step into the 2026/27 season wearing their history – and their ambitions – on their sleeves.
