Wilfred Ndidi Launches New Underwear Brand After Super Eagles Setback
Wilfred Ndidi, a key player for the Super Eagles, has shifted his attention away from Nigeria's disappointing defeat to Guinea-Bissau by launching a new venture in fashion.
Super Eagles Defeat and Its Impact
The team suffered a heavy loss to the Wild Dogs of Guinea-Bissau, seriously threatening their chances of qualifying for the 2027 Africa Cup of Nations. Despite the backlash following the match, Ndidi is determined to move forward.
Introducing DIDS: Ndidi’s Underwear Line
Ndidi unveiled his new underwear brand called DIDS, a name inspired by his surname. The launch was shared via his Instagram account, featuring images of himself alongside female models showcasing both men’s and women’s styles.
The brand aims to offer premium underwear and everyday essentials that blend style with comfort. This marks Ndidi’s latest effort outside football, leveraging his background in Business and Management from De Montfort University in England.
Ndidi’s Life Beyond Football
At 29 years old, Ndidi has been in the news recently for personal reasons as well. Reports indicate that he and his wife, Dinma Fortune, have been separated for several months, with divorce proceedings underway. Meanwhile, Ndidi appears to have moved on and is reportedly dating a Nigerian woman named Ndjekaah. Their relationship has lasted over two months, with Ndjekaah attending Nigeria’s recent 2-1 victory over Madagascar in Uyo.
